My Action Plan

SUSTAINABILITY ACTION PLAN 2025

My business is Kiri Cottage Crafts, a microbusiness set up to celebrate and educate others about our textile craft heritage.  I am a spinner, weaver, knitter and crocheter, and can turn my hand to a variety of other textile skills as the need arises.  In addition, given the historic links between the Stangford Lough area and Scandinavian countries, and the inhabitants who left there to go ‘viking’ i.e., to go on sea-faring voyages and raids, I also offer a number of Scandinavian crafts that they might have brought with them e.g. peg loom weaving, nalbinding, lucet braiding and rya weaving.

I have a small workshop space, two bespoke shipping containers joined together, well insulated, double glazed and air tight.  It is wheelchair accessible and has a composting toilet with hand sanitizer.  There is no running water to either the workshop or the toilet.  The workshop houses 14 (at last count I think!) spinning wheels, and a significant amount of equipment, materials, books and other materials.  A bit of a Tardis in reality!  A fair amount of the materials have been gifted, bought second hand, or are recycled/ reused.  I am a one-person band, but can call on fellow crafters to deliver or co-deliver specific workshops as required, where perhaps I am not skilled – or good at – the craft in question.

Textile crafts are generally ‘unplugged’, certainly spinning wheels, knitting needles and crochet hooks etc. work without electricity.  I do have one e-spinner, bought with the view it might suit participants with mobility issues who may not be able to use the traditional treadle mechanism.  Electricity is used for lighting and heating (LED strip lighting and one heater, used only for the duration of workshops as required, depending on the temperature and degree of daylight available).  It is also used to power the hot water tap for tea and coffee, the oven to bake scones and buns and the dishwasher to clean up at the end of the day.  As I run a maximum of 1 x 3 hour workshop a week currently, I don’t feel that this creates a significant footprint, and actions in this area, also that of water and waste, do not feature large in this action plan.

As regards waste, I do have about a 30% – 40% wastage when processing raw fleece to wool.  This is due to parts of the fleece being of poorer quality or very dirty.  I used to dispose of this in the bin, however now I redirect it to other craft projects, use it as mulch in the garden, and have put it on very poached and muddy parts of the field where my horses tend to stand, where over time it felts and gives a cleaner surface to stand on.

As regards food waste, anything left is not wasted (instead it tends to go to my waist…).  Coffee grinds, bun cases and tea-bags are composted.  I undertake all the usual recycling though my household domestic bins, and take soft plastics to recycle facilities in Tesco.

I host a fortnightly craft club, which is open to anyone in the local community.  It is free of charge, caveated by the option of making a voluntary, spare change donation to a local charity that I support.  I have never inquired about the demographics of club members, however though chat I understand that their individual demographics to some degree reflect those of the wider community.  Portaferry is recognized as an area of rural deprivation, with finance, isolation and mental health issues highlighted.  Club membership sits at about 10, not everyone comes to every get together, and it is quietly growing. Occasionally we will decant to another member’s house for a change, we also bring in tutors so that we can learning a different craft.  We are currently looking at setting ourselves up as a constituted group, so that we can apply for funding to run more courses and in turn develop more craft skills – thus bringing my activities full circle to what I have set out to achieve with my business. 

I also have long experience in delivering training and workshops t various groups, including seniors, children and young people, and those on a range of neurodivergent spectra.

So, I now look forward to taking more sustainable steps in 2025 and beyond.  My focus will be largely on community, inclusion, accessibility and storytelling, very much in line with Agenda 2030 Sustainable Goals 10 in particular, and also to a significant degree Goal 11:

  • Goal 10 – Reduced Inequalities through the focus on accessibile and inclusive tourism;
  • Coal 11 – Sustainable Cities and Communities through the implementation of sustainable tourism practices and promoting the principles of circular economy.
  

GOAL

What Action(s)?

Who is responsible?

By When?

Notes

 

Training and Upskilling

1

Goal(s) for upskilling you/your team in sustainable and regenerative practices

To improve my gardening skills and knowledge with the aim of increasing the biodiversity within my garden (adjacent to workshop)

  • Research online/ local face-to-face courses and choose one
  • Complete course
  • Develop a garden plan
  • Implement and review

me

31/03/2026

This is not a high priority goal – but it is a nice one 😊

2.

To increase my knowledge of local habitats, also the myths, legends and stories relating to the Strangford Lough area.

  • Research (books, on-line, local tour guides and others) for stories etc
  • Learn the stories
  • Match the stories to the workshops
  • Seek feedback on stories through customer surveys

me

5 new stories per year on a rolling basis

Good opportunity for collaboration with local tour guides

 

Leaner & Greener – how we will reduce carbon emissions and costs through managing energy, water and waste

  

GOAL

What Action(s)?

Who is responsible?

By When?

Notes

3.

Goals for Carbon Emissions and Carbon Footprint

To review the ‘Place Paradigm’ and determine how I can contribute to each of the 6 areas.

  • Read the literature
  • Determine what is relevant to me and my business
  • Determine actions I can take
  • Set a plan, implement and review

me

30/09/2025

I like these 6 categories and feel that I can ultimately contribute to each in various ways.  I also like their alignment to TNI’s EAGS segmentation.

4.

Goal(s) for Energy Conservation & Energy Management

To attach a timer to the electric heater in the workshop

  • Put a timer on the heater

me

30/09/2025

My electric usage is from our domestic household source.  An action point here could be to track the amount of time I use individual electric appliances over the course of a year (usage is very seasonal), then identify a pro rata usage rate, complete the template and set a target for reduction.  However, I think a pro rate would be at the very best a good guestimate, and as my footprint is currently very small, there is probably a disproportionate amount of work involved in determining a baseline, monitoring etc, against the benefit of doing it.

5.

Goal(s) for Waste Management

To review the sustainability of the ingredients used to feed workshop participants and other visitors

  • List items used
  • Look for their ‘green’ credentials (or otherwise)
  • Identify more sustainable options and their costs
  • Identify, product by product, which provider to use
  • Revise ‘shopping list’ for each workshop

me

31/12/2025

This is really a Scope 2 issue, and currently I feel a bit limited in what I can do to buy more sustainable brands and products.  It is a balance of cost of supply, against increased fees for participants.  However, it is a useful exercise to be repeated annually, as things change.

6.

To review the sustainability of the materials and equipment that I use in demos, talks and workshops

  • List materials and equipment used
  • Look for green credentials (or otherwise)
  • Identify more sustainable options and their costs
  • Identify, product by product, which provider to use
  • Maintain a focus on reuse/ recycle/ repair

me

31/03/27

Similar to goal 5, there is a balance between cost to produce by using more sustainable sources.

 

Better & Brighter – how we will help our business and our visitors to make the world a better place

  

GOAL

What Action(s)?

Who is responsible?

By When?

Notes

7.

Goal(s) relating to biodiversity

To use what I learn from Goals 1 & 2 training to develop a light touch biodiversity strategy for integration of stories relating to immediate and local habitats.

  • Research animals, birds, plants etc in local habitats using sites such as
    • Daera-ni.gov.uk/landing-pages/protected-areas
    • Npms.org.uk
  • Link with stories gathered by goal 2

me

31/12/2025

This goal links to goals 1 & 2, as they are about storytelling and local biodiversity.  This is particularly significant as Strangford Lough is an SSI and AONB.  And as regards myths and legends, we have plenty!

8.

Goal(s) relating to accessibility and inclusion

To write a light touch ‘Accessibility Policy’ for my business

  • Complete an accessibility audit, and inform the results further by:
    • Reviewing my website, social media and advertising against the ‘4 Pillars’
    • Reviewing TNI’s new ‘Inclusion and Accessible Tourism Tool Kit’
    • Reviewing WC3 website Accessibility Guide
    • Review TNI’s accessibility videos
  • Register on ‘AccessAble’ as a place to visit
  • Offer relevant community partnerships an opportunity to collaborate (and then tell the stories on social media)
  • Register on ‘Euan’s Guide’
  • Consider participation in the Accessibility Certificate Programme (may be a bit to deep for my business – but audit can inform this)
  • Write the policy and place on website/ social media/ advertising

me

30/09/26

There are a lot of actions here.  I suspect as I work through the actions a smaller number of common threads will emerge – even from a light touch review.  I recognise that this is a very important element in my sustainable journey, with significant links to community and inclusion.

9.

Goal(s) relating to community

To define my ‘communities’ and the purpose of my relationship with each

  • Using the ‘nested’ models, define and list the communities that I feel I work with
  • Define current purpose/ relationships/ engagement with each
  • Review each in light of business need, and redefine where appropriate

me

31/03/26

Some communities already identified:

  • Craft club members
  • Past workshop participants
  • Sustainable Giants members
  • Participants on this course

10

To define my stakeholders and the purpose of my relationship with each

  • Identify relevant stakeholders
  • Analyse roles/ relationships using the Stakeholder Mapping Template to define the purposes of each relationship
  • Define how to use these relationships better to meet business strategy

me

31/03/2026

This is similar to goal 9.  Some stakeholders have already been identified (and some overlap with communities):

  • Craft club members
  • Government agencies and authorities (principally AND and TNI)
  • The Tourism Space
  • Local community groups
  • Other tourism providers (in particular Sustainable Giants)
 

Louder & Prouder – how we will communicate and market our sustainable and responsible practices

  

GOAL

What Action(s)?

Who is responsible?

By When?

Notes

11.

Goal(s) relating to communicating and marketing sustainable and regenerative practices

To consider how the ‘Slow Tourism’ approach can benefit my business

  • Carry out a ‘Slow Tourism for Tourism Operators’ audit
  • Identify actions that will benefit business strategy and integrate into this plan

me

31/07/2026

This relates to a TNI Slow Tourism Webinar that I attended.  I think that it is very applicable to my offering as the craft skills that I advocate are very mindful, meditative, slow processes by their very nature.

12.

To identify my most relevant customer segment(s) and develop a light touch sustainability focused marketing plan.

  • Review TNI/ TI findings from e.g. sentiment tracking and other insights
  • Identify customer segment and their ‘viewing’ habits from social media meta data
  • Review the ‘Customer Communications Toolkit’ to identify relevant actions and approaches to meet my business strategies
  • Develop and implement the plan

me

31/07/2026

As I am a micro business, I consider a light touch approach to be most applicable.

13

To create a compendium of stories, myths and legends

  • Identify themes for stories etc
  • Research and learn stories
  • Create a compendium and link each story to individual workshops

me

31/03/2026

Some themes already developed:

  • What heritage crafts are link to the local area, NI and Ireland in general
  • Biodiversity of place
  • ‘Viking’ crafts and stories
  • Other myths and legends (fairies, goddesses etc)
  • My stories
  • Their stories
  • Sustainable Giants itineraries
  • The specific collaboration (if relevant)

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